[vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Social intelligence start-up company Trufan, is using SocialRank it’s audience segmentation services to give back to local start-ups struggling to reach their audience due to COVID-19.
Many large scale company’s have been pooling resources to provide assistance to business owners in the wake of COVID-19. A small company working to help fellow small company’s, Trufan’s platform connects company’s to their market by engaging their local community of influencers and brand advocates. At a time when local business has lost the majority of it’s regular business, Trufan allows small businesses to re-invest in consumer outreach. Social distancing has confined the majority of society to their homes resulting in signifiant spikes in online and social media related activity. In short, consumers are starved for entertainment and looking for things to occupy them. This presents a unique challenge for businesses that are no longer seeing customers physically, to pivot to reach them virtually.
Having worked with over 100 marquee brands like Samsung, NBA, NFL ,Netflix and other medium to small sized businesses, Trufan opening their expertise to local start-ups and businesses put the power of purpose-driven outreach behind the brand.[/vc_column_text][vc_single_image image=”17097″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Trufan’s initiative offers any small business with under 25,000 followers a 45-day free trial access to the SocialRank platform to engage their online community. With an increased number of online consumers, SocialRank allows for companies to use analytic insights to capture and hold the attention of their preferred audience on crowded social networks like Instagram, Facebook and Twitter.
To sign up, business fill out an information form and are added to the platform. The free-trial gives access to all of SocialRank’s features including filters and 2 billion user profiles hosted on the platform making it possible for small businesses to discover, plan and execute social strategy on a high level.
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