Taylor Swift’s influence is legendary—not only for selling out stadiums but for launching brands into the global spotlight with one well-timed photo or casual endorsement. As her Eras Tour touches down in Canada, she’s bringing more than her lineup of record-breaking hits; she’s bringing an economic boom to town.
Swift’s endorsement of small businesses and entrepreneurs along her tour is well-known for its high impact. She’s changed entire business trajectories of the brands that she’s thrown her weight behind. A prime example: her glimmering glitter freckles by Fazit had fans scrambling to replicate the look, sending sales of the brand skyrocketing by 2,500% as they sought to capture even a fraction of her on-stage magic. Then there’s the case of designer Kristin Juszczyk, whose custom Chiefs-themed puffer jacket worn by Swift to a Chiefs game ignited a social media firestorm and brought Juszczyk’s name onto a whole new stage. Virtually overnight, the jacket became a viral sensation, perfectly illustrating Swift’s Midas touch in amplifying indie talent and turning niche items into cult favorites.
Now, as Swift gets ready to make waves in Toronto and Vancouver, her arrival presents a golden opportunity for Canada’s thriving creative scene. The Canadian fashion industry is filled with innovators and artisans whose work could resonate globally if donned by Swift. For a designer, a nod from Swift isn’t just exposure—it’s a seismic shift.
Below, here’s a curated selection of Canadian designers and brands that embody the style, creativity, and unique craftsmanship that would align perfectly with Swift’s icon status. From polished outerwear to bold jewelry and sustainable accessories, these Canadian brands are ready for their close-up.
Sentaler
Founded by Bojana Sentaler, Sentaler is a Canadian luxury outerwear brand celebrated for its refined, timeless alpaca wool coats. Since 2009, the brand has gained a global following, with signature pieces featuring Sentaler’s distinctive ribbed sleeves and elegant silhouettes. Crafted with sustainable, cruelty-free alpaca fiber, Sentaler coats offer warmth, style, and impeccable craftsmanship, making them a favorite among style icons, including Meghan Markle and Kate Middleton. Sentaler captures the essence of luxury with conscious design.
Jenny Bird
Jenny Bird, founded by namesake designer Jenny Bird in 2008, has become one of Canada’s top accessory brands, renowned for its modern, bold, and versatile jewelry. Known for sculptural designs and clean, contemporary lines, the brand’s pieces are favorites for both everyday style and statement looks. Bird’s commitment to accessible luxury and innovative design has built an international fanbase, making her chunky cuffs, sleek hoops, and chain necklaces must-haves in the fashion-forward world.
Smythe
Founded by Andrea Lenczner and Christie Smythe in 2004, Smythe has established itself as a quintessential Canadian brand known for its impeccably tailored, fashion-forward blazers and outerwear. Celebrated for flattering fits and unique, structured silhouettes, Smythe designs are both polished and contemporary, seamlessly blending menswear-inspired details with feminine appeal. With fans like the Duchess of Cambridge and celebrities worldwide, Smythe’s pieces embody timeless sophistication, making their tailored blazers a staple in any modern wardrobe.
Beaufille
Beaufille, meaning “handsome girl,” was founded by sisters Chloé and Parris Gordon in 2009, blending craftsmanship with an effortlessly cool, minimalist aesthetic. The Canadian brand is known for its distinctive fusion of feminine and masculine elements, seen in sculptural jewelry and refined ready-to-wear pieces with architectural silhouettes. By prioritizing thoughtful design and sustainable practices, Beaufille has captured the attention of style-conscious women around the world, making their sleek, artfully crafted pieces modern wardrobe essentials.
Mejuri
Founded by Noura Sakkijha in 2015, Mejuri redefined fine jewelry with its approach to everyday luxury, offering accessible, high-quality pieces designed to be worn, loved, and lived in. Known for minimalist yet sophisticated designs like dainty gold hoops and stackable rings, Mejuri quickly resonated with modern consumers seeking style without the traditional markups. With a commitment to ethical craftsmanship and direct-to-consumer transparency, Mejuri has grown into an international favorite for timeless, versatile jewelry essentials.
Hilary MacMillan
Launched by Hilary MacMillan in 2013, this Toronto-based fashion brand is celebrated for its bold, inclusive approach to womenswear. Known for vibrant colours, playful prints, and versatile designs, Hilary MacMillan champions body positivity with extended sizing and a commitment to animal-free materials, offering an entirely cruelty-free collection. With signature pieces like her iconic varsity jackets featuring empowering feminist slogans, MacMillan’s designs blend statement-making style with accessibility, making a mark on Canada’s contemporary fashion landscape.
Narces
Narces, founded by designer Nikki Wirthensohn Yassemi, specializes in luxurious, ethereal eveningwear that embodies femininity and elegance. Known for its intricate lace, delicate beadwork, and flowing silhouettes, Narces has become a go-to for statement gowns and cocktail dresses that exude sophistication. Drawing inspiration from vintage glamour and modern romance, each Narces piece is crafted with meticulous detail, making the brand a favourite for women seeking standout attire for special occasions and red carpet events.
Freed
Established in 1921, Freed is one of Canada’s most storied brands, known for its premium outerwear and dedication to quality craftsmanship. Founded by Sam Freed and now led by his family, Freed continues its legacy of producing durable, stylish coats that withstand Canada’s harsh winters. The brand emphasizes innovation and ethical production, with each piece crafted in Toronto using sustainable practices. Freed’s heritage-driven designs blend function with timeless style, making them a staple for Canadian winters.
Canada Goose
Canada Goose, founded in 1957 by Sam Tick, has become synonymous with high-performance outerwear that withstands extreme cold. Originally designed for harsh Canadian winters, the brand quickly gained global recognition for its down-filled jackets, parkas, and technical gear. Known for combining luxury with practicality, Canada Goose’s commitment to craftsmanship, durability, and ethical sourcing has made its products a staple in both outdoor adventure and urban fashion. Their iconic parkas remain a symbol of warmth and resilience.
Vieren
VIEREN, founded by Jess Chow in 2020, celebrates over 50 years of luxury watchmaking within her family. Drawing inspiration from her heritage, Jess teamed up with Sunny Fong, an acclaimed fashion designer behind VAWK, to bring modern elegance to the world of horology. Known for its limited-edition, rectangular timepieces, VIEREN combines cutting-edge design with Swiss craftsmanship. Each watch is a bespoke creation, crafted in La-Chaux-de-Fonds, offering a unique fusion of precision, luxury, and modernist style.
Dorian Who
Founded by Tehran-born designer Dorian Who, DORIAN WHO is an avant-garde streetwear brand that pushes boundaries with season-less, genderless designs. Drawing on Iranian and East Asian art influences, the brand uses deadstock materials to create unique pieces that celebrate individuality, diversity, and self-expression. A BIPOC, female-owned label, DORIAN WHO champions sustainability while challenging societal norms. Recognized by Forbes, Vogue, and Elle Canada, the brand has earned accolades, including the CAFA Emerging Talent Award and an Amiri Prize nomination.
Golshaah
Golshaah, founded by architect-turned-fashion designer Golnar Ahmadian in 2019, merges architecture and fashion in its contemporary, structured designs. Known for precise tailoring, layered elements, and masculine-leaning silhouettes, the brand’s knitwear collections are inspired by Ahmadian’s Iranian heritage. With a neutral color palette and versatile pieces, Golshaah offers both statement items and everyday wear.
Omi Woods
Omi Woods, founded by Ashley Alexis McFarlane, celebrates African and Caribbean heritage through fine jewelry. Known for its handmade pieces featuring ethically sourced gold and conflict-free diamonds, Omi Woods combines modern design with cultural storytelling. Drawing inspiration from West African craftsmanship and the founder’s Jamaican roots, the brand’s collections include bold, minimalist designs that represent empowerment, love, and unity. Omi Woods has quickly become a go-to for conscious luxury, offering timeless pieces with deep cultural significance.
Biko
Founded by designer and creative director Corrine Anestopoulos, Biko is a Toronto-based jewelry brand renowned for its bold, statement-making designs. Blending vintage inspiration with modern aesthetics, Biko’s collections feature handcrafted pieces that celebrate individuality and creativity. Known for using a variety of materials—from brass to semi-precious stones—each item tells a unique story. The brand’s designs have gained recognition for their wearable art quality, making Biko a standout in the Canadian jewelry scene and beyond.
Cheekbone Beauty
Cheekbone Beauty, founded by Jenn Harper, is a Canadian beauty brand that focuses on creating clean, sustainable cosmetics with a strong emphasis on Indigenous representation. Born from Harper’s desire to provide high-quality beauty products while supporting her Anishinaabe heritage, Cheekbone Beauty features cruelty-free, vegan formulas. Known for its vibrant lipsticks and inclusive shades, the brand has become a champion for diversity, offering beauty solutions that cater to all skin tones while promoting environmental responsibility.
Roots
Founded in 1973 by Michael Budman and Don Green, Roots is a quintessential Canadian lifestyle brand that has become synonymous with comfort, quality, and rugged style. Known for its iconic sweatpants, leather goods, and cozy activewear, Roots blends outdoor functionality with effortless style. The brand’s commitment to craftsmanship and sustainability is evident in its locally sourced materials and timeless designs, making it a beloved staple in Canadian fashion and a recognizable name internationally.
