From Miles to Moments: Air Miles President Shawn Stewart on Reinventing Loyalty for Canadians
In an age of abundant choice and competition, brand loyalty is more challenging to capture and sustain than ever. With consumers increasingly expecting both tangible value and emotional connection, Air Miles’ President, Shawn Stewart, offers a fresh perspective on the enduring concept of loyalty. Under his leadership, Air Miles has shifted its focus beyond traditional […]
The Future of Loyalty According to AIR MILES’ Shawn Stewart
In Canada, loyalty rewards programs have grown to be a massive industry, providing Canadians with more and more opportunities to stretch their dollars across all verticals and channels, with no signs of slowing down. AIR MILES Reward Program has certainly led the pack over the past several decades, and with both new ownership and leadership […]
