Investment Tips and Trading Trends for 2021
[vc_row][vc_column][vc_column_text]2020. Truly a historic year for markets, the economy and the greater world. Many industries have all but died, while areas like DIY investing have absolutely taken off across Canada. Looking back at the past year can tell us a lot about what is in store for 2021 and beyond, including where to keep an […]
For women entrepreneurs, the pandemic is hurting business—and their mental health
[vc_row][vc_column][vc_column_text]November 19th marks Women’s Entrepreneurship Day, and this year, more than ever, women entrepreneurs need our collective support. Eight months into the pandemic, COVID-19 has affected every Canadian, but its impact has not been evenly distributed. Certain groups are facing outsized challenges—and those include women entrepreneurs. They face more hurdles securing financial support, tend to […]
How the Best Agency is like a Professional Poker Player
[vc_row][vc_column][vc_column_text] Placing a bet on an effective advertising campaign. [/vc_column_text][vc_column_text]I’m often asked, “How do you know what will make an impactful advertising or marketing campaign?” Like anything in a creative space, there is no set formula, but a great agency partner can help remove the majority of the guess work and help ensure success. Trying […]
Podcasts are a big business: 7 tips to make a good one
[vc_row][vc_column][vc_column_text] Podcasts have exploded in popularity in recent years, and while some may consider this form of expression as nothing more than an audio-based forum for the opinionated, the truth is that this medium has opened a breadth of content possibilities, not just for individuals but also for businesses. Podcasting now represents a core component […]
The CEWS Case for Funding Scale-ups
[vc_row][vc_column][vc_column_text] The Unintended Lessons from the Canada Emergency Wage Subsidy [/vc_column_text][vc_separator][vc_column_text]Although the COVID-19 economic crisis is far from over, many knowledge-based scale-ups—relatively larger, market-tested firms—are already well on their way to bouncing back due in part to the federal government’s suite of supports introduced for these companies. They are also likely the best positioned to […]
Maryam Munaf, Founder of Healthy Genie, is helping Canadians Celebrate Ramadan with traditional Date Delights
[vc_row][vc_column][vc_column_text]I was born in Abu Dhabi to Middle Eastern parents, my adventurous palette was developed at an early age while experimenting with my mother’s cookbook when I was 12 years old, and learning about Dates through trips to the Date market with my father ‘the Date Guru’, as I call him. In many regions including […]
How Scale-Ups Will Save the Canadian Economy
[vc_row][vc_column][vc_column_text]Technology start-ups, including pre-revenue or early growth firms, will not save the Canadian economy from the COVID-19 crisis. This is not a slight to them. The reality is that tomorrow’s anchor firm is yesterday’s start-up, but already established and market validated technology scale-ups are those most likely to help the economy recover once the government […]
Isolation Preconceived: Tips on How to Approach Your Time in Isolation
[vc_row][vc_column][vc_column_text]In these strange times of the novel coronavirus, everybody is adapting differently to the confines of isolation. For some, this period may represent a time to relax, unwind and slow down the rapid pace that has come to envelop 21st century life. Yet for many, such time in confinement may paradoxically increase their level of […]
