Based on both the study and your own experiences in the market, how does Canada’s Raptors fandom compare to rival NBA fanbases?
Canadians have always shown major love for the Toronto Raptors; The Championship win in 2019 only strengthened that excitement. As the only Canadian team in the NBA, the loyalty for the Raptors has expanded beyond Toronto and created a dedicated fanbase across the country (and globe).
When you look at our dataset, the Raptors rank in the top 10 for both total product trades and total active products. Only six other major league teams rank in the top 10 for both. This is a testament to the strength and breath of their fan loyalty, as well as the effectiveness of their collaboration strategy. Their OVO collab, in particular, is one of the most successful team x brand partnerships on our marketplace.