Based on both the study and your own experiences in the market, how does Canada’s Raptors fandom compare to rival NBA fanbases?

Based on both the study and your own experiences in the market, how does Canada’s Raptors fandom compare to rival NBA fanbases?

Canadians have always shown major love for the Toronto Raptors; The Championship win in 2019 only strengthened that excitement. As the only Canadian team in the NBA, the loyalty for the Raptors has expanded beyond Toronto and created a dedicated fanbase across the country (and globe).

When you look at our dataset, the Raptors rank in the top 10 for both total product trades and total active products. Only six other major league teams rank in the top 10 for both. This is a testament to the strength and breath of their fan loyalty, as well as the effectiveness of their  collaboration strategy. Their OVO collab, in particular, is one of the most successful team x brand partnerships on our marketplace. 

Based on both the study and your own experiences in the market, how does Canada’s Raptors fandom compare to rival NBA fanbases?

Which company do you think would do exceptionally with a major league collaboration that hasn’t yet?

Which company do you think would do exceptionally with a major league collaboration that hasn’t yet?

Over the past few years, North Face has been one of the most prolific brands to work with and has produced wildly successful product collaborations with brands across the board, from Gucci to Supreme to KAWS. The brand has been able to break through the typical perception of an outdoors company— it would be very exciting to see them break into the major league space with a team collaboration. 

Kanye West and KAWS are two of the most prolific and in-demand collaborators in both the fashion and collectibles space. If either artist were to collaborate with a major league team, the products would almost certainly prove to be a massive hit on StockX. This is particularly true for Kanye  West – a professed and dedicated Chicago Bulls fan. Given Ye’s existing relationship with adidas, an official collaboration with an NBA team could be tricky. However, if Ye were to partner with the Bulls on an official sneaker or line of team merch, it would be immensely popular, both in his hometown of Chicago and around the world. 

Which company do you think would do exceptionally with a major league collaboration that hasn’t yet?

When it comes to companies like Kith and Supreme, what makes for a successful collaboration?

When it comes to companies like Kith and Supreme, what makes for a successful collaboration?

When you look at the most successful team collaborations, they all share a common ingredient: an authentic connection between the team and brand. Kith is a New York brand, and its founder, Ronnie Fieg, is a lifelong Knicks fan. When Kith announced their partnership with the Knicks – which included designing their City Edition jerseys last season – it wasn’t just a typical brand collaboration, but a tribute from fan to team. As such, it’s no surprise that the Kith x Knicks collab ranks as the most popular streetwear collaboration between a brand and sports franchise.  

The same is true for Supreme, whose most popular team collab is with the Yankees. Like Kith, Supreme has an authentic, decade-long connection to the hometown Yankees. Their first official  collaboration came in 2015, but long before that, Supreme was using the Yankees insignia in apparel designs. 

This same dynamic applies to the Toronto Raptors as well. The Raptors have collaborated with  several brands that trade on StockX, including Funko and BAPE. But their most successful collaboration by far is with Drake’s Toronto-based OVO brand. There are more than 20 different  OVO x Raptors products that actively trade on StockX, making it one of the most popular and prolific team partnerships on our marketplace. Shared Canadian roots and Drake’s longtime  Raptors fandom, make for an authentic bond between brand, team, and product – and this authenticity clearly resonates with customers. 

When it comes to companies like Kith and Supreme, what makes for a successful collaboration?

What are the growing US markets that have caught your attention?

What are the growing US markets that have caught your attention?

If we look beyond the top 5 and beyond LA and NY, the other top-ranking teams tend to have a storied history and championship pedigree – think the Chicago Bulls and the Golden State Warriors. The Bulls rank #6 in terms of total active products on StockX, having collaborated with more than half a dozen different brands including Bearbrick, Timberland, and BAPE. The Warriors rank among the top 10 teams for both total brand collaborations and total trades (sales) on  StockX. Both the Warriors and Bulls have loyal fanbases far outside their respective cities, and are global brands in their own right. 

As far as cities, Chicago is the closest rival to LA and NY. In addition to the Bulls, the Chicago Cubs also boast a number of successful collaborations, and rank #9 in terms of total active products. Chicago teams have collaborated with over a dozen different brands, making the  Windy City is the biggest competitor to New York and Los Angeles in terms of StockX customer demand. 

What are the growing US markets that have caught your attention?

What makes New York’s sports culture so consistently rabid, regardless of team performance?

What makes New York’s sports culture so consistently rabid, regardless of team performance?

New York is hands down one of the most influential sports cities which has translated into the number of popular collabs and products from their metro teams – particularly the Nets, Knicks, and Yankees. The city is strongly devoted to its local franchises, but New York’s influence goes far beyond traditional sports fandom.  

The New York Yankees logo, for example, has become an iconic global fashion staple beyond both the sports industry and New York itself. As uncovered in our February 2022 Big Facts Report, there are 177 active New York Yankees products on StockX – the highest number from  any major sports team – which is a testament to the power of the team’s globally-recognized  logo and color scheme. New York has been at the center of a number of major collabs this year, including the NBA 75th Anniversary Brooklyn Nets Nike Dunks and the Supreme x New York  Yankees Track Jacket. Even consumers in the Asian market have gravitated towards New York products, with StockX buyers in Japan purchasing New York Knicks products at 13x the global average and South Korea buyers purchasing Brooklyn Nets products at 9x the global average. 

But perhaps the most important factor driving New York teams’ fashion fandom is the brands that call the city home. Many of the biggest brands on StockX – from Kith to Supreme to Aimé Leon Dore – hail from New York City, and many of the founders and artists behind them are lifelong fans of New York teams. The authenticity of their fandom shows up in the products they release, and the history and storytelling behind their collaborations resonates deeply with regular  consumers and fellow fans alike. 

What makes New York’s sports culture so consistently rabid, regardless of team performance?

What makes New York’s sports culture so consistently rabid, regardless of team performance?

What makes New York’s sports culture so consistently rabid, regardless of team performance?

New York is hands down one of the most influential sports cities which has translated into the number of popular collabs and products from their metro teams – particularly the Nets, Knicks, and Yankees. The city is strongly devoted to its local franchises, but New York’s influence goes far beyond traditional sports fandom.  

The New York Yankees logo, for example, has become an iconic global fashion staple beyond  both the sports industry and New York itself. As uncovered in our February 2022 Big Facts Report, there are 177 active New York Yankees products on StockX – the highest number from  any major sports team – which is a testament to the power of the team’s globally-recognized  logo and color scheme. New York has been at the center of a number of major collabs this year,  including the NBA 75th Anniversary Brooklyn Nets Nike Dunks and the Supreme x New York  Yankees Track Jacket. Even consumers in the Asian market have gravitated towards New York  products with StockX buyers in Japan purchasing New York Knicks products at 13x the global  average and South Korea buyers purchasing Brooklyn Nets products at 9x the global average. 

But perhaps the most important factor driving New York teams’ fashion fandom is the brands that  call the city home. Many of the biggest brands on StockX – from Kith to Supreme to Aimé Leon  Dore – hail from New York city, and many of the founders and artists behind them are lifelong  fans of New York teams. The authenticity of their fandom shows up in the products they release,  and the history and storytelling behind their collaborations resonates deeply with regular  consumers and fellow fans alike. 

What makes New York’s sports culture so consistently rabid, regardless of team performance?

What makes New York’s sports culture so consistently rabid, regardless of team performance?

What makes New York’s sports culture so consistently rabid, regardless of team performance?

New York is hands down one of the most influential sports cities which has translated into the  number of popular collabs and products from their metro teams – particularly the Nets, Knicks and Yankees. The city is strongly devoted to its local franchises, but New York’s influence goes far beyond traditional sports fandom.  

The New York Yankees logo, for example, has become an iconic global fashion staple beyond both the sports industry and New York itself. As uncovered in our February 2022 Big Facts  Report, there are 177 active New York Yankees products on StockX — the highest number from any major sports team – which is a testament to the power of the team’s globally-recognized  logo and colour scheme. New York has been at the centre of a number of major collabs this year,  including the NBA 75th Anniversary Brooklyn Nets Nike Dunks and the Supreme x New York  Yankees Track Jacket. Even consumers in the Asian market have gravitated towards New York products with StockX buyers in Japan purchasing New York Knicks products at 13x the global  average, and South Korea buyers purchasing Brooklyn Nets products at 9x the global average. 

But perhaps the most important factor driving New York teams’ fashion fandom are the brands that call the city home. Many of the biggest brands on StockX – from Kith to Supreme to Aimé Leon  Dore – hail from New York city, and many of the founders and artists behind them are lifelong  fans of New York teams. The authenticity of their fandom shows up in the products they release,  and the history and storytelling behind their collaborations resonates deeply with regular  consumers and fellow fans alike. 

  

What makes New York’s sports culture so consistently rabid, regardless of team performance?

Which company do you think would do exceptionally with a major league collaboration that hasn’t yet?

Which company do you think would do exceptionally with a major league collaboration that hasn’t yet?

In the past few years, North Face has been one of the most prolific brands to work with and has produced wildly successful product collaborations with brands across the board, from Gucci to
Supreme to KAWS. The brand has been able to break through the typical perception of an outdoors company so it would be very exciting to see them break into the major league space with a team collaboration.

Kanye West and KAWS are two of the most prolific and in-demand collaborators in both the fashion and collectables space: if either artist were to collaborate with a major league team, the products would almost certainly prove a massive hit on StockX. This is particularly true for Kanye West – a professed and dedicated Chicago Bulls fan. Given Ye’s existing relationship with Adidas, an official collaboration with an NBA team could be tricky. However, if Ye were to partner with the
Bulls on an official sneaker or line of team merch, it would be immensely popular, both in his hometown of Chicago and around the world.

Which company do you think would do exceptionally with a major league collaboration that hasn’t yet?

When it comes to companies like Kith and Supreme, what makes for a successful collaboration?

When it comes to companies like Kith and Supreme, what makes for a successful collaboration?

When you look at the most successful team collaborations, they all share a common ingredient: an authentic connection between the team and brand. Kith is a New York brand, and its founder, Ronnie Fieg, is a lifelong Knicks fan. When Kith announced their partnership with the Knicks – which included designing their City Edition jerseys last season – it wasn’t just a typical brand collaboration, but a tribute from fan to team. As such, it’s no surprise that the Kith x Knicks collab ranks as the most popular streetwear collaboration between a brand and sports franchise.

The same is true for Supreme, whose most popular team collab is with the Yankees. Like Kith, Supreme has an authentic, decades-long connection to the hometown Yankees. Their first official collaboration came in 2015, but long before that, Supreme was using the Yankees insignia in apparel designs.

This same dynamic applies to the Toronto Raptors as well. The Raptors have collaborated with several brands that trade on StockX, including Funko and BAPE. But their most successful collaboration by far is with Drake’s Toronto-based OVO brand. There are more than 20 different OVO x Raptors products that actively trade on StockX, making it one of the most popular and prolific team partnerships on our marketplace. Shared Canadian roots and Drake’s longtime Raptors fandom make for an authentic bond between brand, team, and product – and this authenticity clearly resonates with customers.

When it comes to companies like Kith and Supreme, what makes for a successful collaboration?

What are the growing US markets that have caught your attention?

What are the growing US markets that have caught your attention?

If we look beyond the top 5 and beyond Los Angeles and New York, the other top-ranking teams tend to have a storied history and championship pedigree – think the Chicago Bulls and the Golden State Warriors. The Bulls rank No. 6 in terms of total active products on StockX, having collaborated with more than half a dozen different brands including Bearbrick, Timberland, and BAPE. The Warriors rank among the top 10 teams for both total brand collaborations and total trades (sales) on StockX. Both the Warriors and Bulls have loyal fanbases far outside their respective cities and are global brands in their own right.

As far as cities, Chicago is the closest rival to Los Angeles and New York. In addition to the Bulls, the Chicago Cubs also boast a number of successful collaborations and rank No. 9 in terms of total active products. Chicago teams have collaborated with over a dozen different brands, making the Windy City the biggest competitor to New York and Los Angeles in terms of StockX customer demand.

What are the growing US markets that have caught your attention?