Iconic French house Louis Vuitton and legendary track race Formula 1 Grand Prix de Monaco™ have come together to create the ultimate prize.
To celebrate its 78th edition, Formula 1 Grand Prix de Monaco™ has partnered up with none other than Louis Vuitton to build a unique travel case for this year’s trophy. The winner of the May 23, 2021 event will travel home in style with his trophy secured in Louis Vuitton’s newest masterpiece.
As Michael Burke, Louis Vuitton Chairman and CEO proclaimed, “Victory travels in Vuitton.”
The travel case was handcrafted at the House’s renowned Asnières workshop, on the outskirts of Paris. The piece is embellished with the red shade of the Monaco flag, with the red lines tracing a “V” for “Victory” and accompanied by white lines to resemble the race track. The exquisitely made travel case is patterned with Louis Vuitton’s iconic symbols while following the colour scheme of Monaco’s Principality, marrying the two brands.
This unprecedented trophy travel case follows Louis Vuitton’s legacy by balancing elegance, creativity, and practicality. Since its debut in 1854, Louis Vuitton has maintained a reputation as the epitome of luxury and sophistication. From its invention of unique luggage, bags, and accessories, the French house is one of the most well-known and beloved brands in the world.
Paired together with the world-renowned car race, this collaboration brings together the finer things in life and sport.
Founded in 1929, the Formula 1 Grand Prix de Monaco™ emulates the same values as Louis Vuitton: tradition, transmission, and excellence. Michel Boeri, President of Automobile Club de Monaco, shared how this collaboration will give their audience a new perspective, “this emblematic partnership allows Formula 1 Grand Prix de Monaco™ Cup to benefit from this heritage bringing unprecedented elegance into the world of Mechanical Sports.”
By associating itself with one of the most coveted trophies in the world, Louis Vuitton continues to mark itself as a trailblazer on the intersection of sport and luxury. In addition to partnering with Formula 1, the French house has recently expanded its reach into the NBA.