When you hear the words “haute couture,” you probably think of Chanel, Dior, or a number of other brands that have established themselves as the pinnacle of sartorial excellence. Haute couture denotes a garment made for an individual, tailored specifically for a wearer’s measurements and stance—a symbol of opulence and elegance as unique as the individual wearing the garment. Mercedes-Benz embraces this spirit and commits to the same level of attention to detail.
Named one of the top ten brands in the world for the seventh year in a row – being the only luxury European and automotive brand to attain the distinction – Mercedes-Benz is synonymous with consummate craftsmanship, high-quality materials, cutting-edge technology and extraordinary detail. In each Mercedes-Benz vehicle, luxury is at every turn. This is taken to new heights with the Concept Mercedes-Maybach Haute Voiture, the brand’s pinnacle expression of sophisticated luxury. A production version of this exquisite vehicle will be brought to market in a strictly limited edition and visitors to Maison Mercedes – a one-of-a-kind sensory exhibition of luxury – can witness the concept vehicle up close.
Maison Mercedes is open now until December 24 at 100 Bloor Street West, in the heart of Yorkville’s iconic mink mile; it combines Canadian fashion, luxury retail, and the world’s most desirable cars from key Mercedes-Benz speciality brands: Maybach, AMG, and G-Class.
The journey at Maison Mercedes begins with the Haute Universe. Inspired by Mercedes-Maybach, the Haute Universe is a luxurious, dreamy, sensational world where minimalism feels like maximalism through the use of otherworldly shapes, textures, and colours. This otherworldly area brings together the concept Mercedes-Maybach Haute Voiture, a Mercedes-Maybach S 580 Sedan that visitors can interact with, and luxury retail featuring selections from the Mercedes-Maybach Icons of Luxury collection and Canadian brands SENTALER, MAS, Hestia Jewels, and Alan Anderson.
Connected to the Haute Universe by an immersive LED-lit tunnel, the MANUFAKTUR Marketplace, offers a completely different vibe to showcase the adventurous luxury of G-Class and performance luxury of Mercedes-AMG. Featuring a Mercedes-AMG G 63 SUV and a Mercedes-AMG GT 53 with bold MANUFAKTUR finishings, this highly interactive, second part of the journey illustrates that fashion isn’t just about design but also about choice. Customization, personalization, and self-expression are the core values in this space and everyone is encouraged to express their personal style with an interactive G-Class installation. Using projection mapping, this interactive installation allows guests to customize the display vehicle and backdrop to create a scene that speaks to their unique vision, lifestyle, and aesthetic.
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The MANUFAKTUR Marketplace also includes luxury retail featuring items from Mercedes-Benz and other fashion and design brands from Canada and around the world. The MANUFAKTUR Marketplace is inspired by the new MANUFAKTUR program from Mercedes-Benz, which allows customers to customize their vehicles with over a million possible combinations of high-end interior and exterior appointments.
With Maison Mercedes’ triple-height façade and 100-foot frontage, this space is as luxurious, unique, and attention-grabbing as the new limited-edition concept Mercedes-Maybach Haute Voiture. Personalization is key to luxury, and Mercedes-Benz’s customization is unmatched. Maison Mercedes is an experience unlike any other in Yorkville and is a must-visit destination for any luxury or automotive enthusiast.
