[vc_row][vc_column][vc_column_text]After spending more than 16 years in the healthcare space, helping launch and scale digital health solutions for numerous large-scale healthcare providers, Swati Matta focused her extensive skill set on bringing expert support and guidance to those who need it most – new parents. The Koble digital healthcare app was recently launched in Canada and the US, providing personalized suggestions for every stage of the early parenting journey – from pregnancy, postpartum, infancy and onwards. The app gives you the ability to watch or join masterclasses and book one-on-one appointments with experts, as well as the option to interact with said experts. There is even the ability to connect with fellow parents in similar circumstances, building a much-desired community.
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Nixing misinformation was the main driver for Matta and the Koble team. “Often in the midst of parenting experiences and struggles, people seek community, often online where misinformation is rampant. Opening the door to experts who can help guide and support their journey allows parents to feel seen, heard and supported in a helpful way,” shares Matta.
Music to new parents’ ears.
With a slogan like “knowledge that nurtures,” it’s no surprise that since its launch, Koble has had a monthly growth rate of a whopping 200 percent. And with an average app return rate of 4x per week, Koble is clearly speaking the language that many families and parents seek.
“At Koble, we have made it a point to support the entire family unit, not just the birthing person. By doing that, we are encouraging a more equitable approach to building a family,” Matta explains. “Within the pandemic, we know over two million women dropped out of the labour force in North America. This was definitely an awakening for many people. For us at Koble, the way we are helping to support these families is by educating the support person equally so they too have the knowledge and tools on their journey of parenthood.”
Matta also understands the lack of female and BIPOC representation within the tech sector, which is why Koble is dedicated to hiring women, and those identifying as women, to multiple leadership roles. “We need to get more women to explore and build their skills in the tech space as early as possible. We definitely need more women enrolling in STEM programs in universities so that more women have seats at the table in this space now, and in the future,” says Matta.
When asked about advice she would give to women coming up in the tech space, without hesitation she says, “Don’t let people underestimate you. In tech or elsewhere.” Then, to really hit her point home, she recites a quote by Jacinda Ardern: “One of the criticisms I’ve faced over the years is that I’m not aggressive enough or assertive enough, or maybe somehow because I’m empathetic, it means I’m weak. I totally rebel against that. I refuse to believe that you cannot be both compassionate and strong”. Matta continues, “No matter where you are in your career you will face that. And instead of believing that at face value, we just have to see it as our superpower.”
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