SKIMS has officially launched its first-ever flagship store in the heart of New York City, marking a pivotal moment in the brand’s global retail expansion. Situated on Fifth Avenue, this 6,570 sq ft space embodies the innovation and inclusivity SKIMS is celebrated for, offering customers an elevated and immersive shopping experience.
A Space Designed to Inspire
Renowned design studio Rafael de Cárdenas, Ltd. reimagined the historic building with SKIMS’ distinctive aesthetic. The façade provides a grand, welcoming view of the ground floor, anchored by a monumental 15-foot Vanessa Beecroft sculpture. Inside, the space spans three stories and a mezzanine, featuring seamless design elements like sleek Corian displays and tonal ultrasuede backdrops. Every detail, from the soft lighting in the fitting rooms to the iconic rounded-edge fixtures, reflects SKIMS’ commitment to modern comfort and individuality.
“This flagship is a dream realized for SKIMS,” shared Kim Kardashian, Co-Founder and Chief Creative Officer. “We’ve created a space that perfectly embodies our brand and elevates the customer experience. Opening in New York City during the holidays feels truly magical.”
A Celebration of SKIMS’ Evolution
The flagship launch follows a year of significant growth for the brand, with multiple new stores opening worldwide. The Fifth Avenue store allows customers to shop SKIMS’ extensive range of products for both women and men, including loungewear, shapewear, and underwear. Featured collections like Fits Everybody, Cotton, and Ultimate Bras are available alongside exclusive monthly drops and collaborations, including partnerships with Dolce&Gabbana and The North Face.
“This flagship store is the culmination of everything we’ve learned from our pop-ups and retail partnerships,” says Jens Grede, Co-Founder and CEO of SKIMS. “It offers an unparalleled experience where customers can fully immerse themselves in the world of SKIMS.”
An Inclusive Vision Realized
From its inception, SKIMS has been dedicated to creating solutions for every body. With a design philosophy rooted in inclusivity, the flagship reflects this spirit through thoughtfully curated displays and innovative fitting rooms that ensure every customer feels seen and celebrated.
Rafael de Cárdenas, who led the design of the space, adds, “Collaborating with Kim’s refined attention to detail and Jens’ strong business instincts has been an incredible experience. The flagship’s clean, sumptuous interior perfectly complements the landmark building’s historic façade.”
A Brand Redefining Industry Standards
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS has revolutionized the industry with its technically advanced shapewear, stretchable underwear, and innovative loungewear. The recent launch of SKIMS Mens and a groundbreaking partnership with the NBA further showcase the brand’s versatility and commitment to innovation.
The new SKIMS flagship store is more than just a retail location—it’s a destination where design, inclusivity, and functionality converge, setting a new benchmark for modern retail experiences.
