For many gaming enthusiasts and sports fans around the world, sports betting is synonymous with the game itself. It can enliven the doldrums of what feels like a long off-season, add an exclamation mark to a team’s biggest game, and oftentimes, is motivated by the love of a sport as much as the potential profits.
Over the past few years, it’s become clear that Canadian consumers are looking for a regulated space to participate in online casino games and single-sport betting. In response to this steady demand, Ontario legalized online gaming in the Spring of 2022. Since then, numerous companies have entered the booming industry, including the homegrown online casino and sportsbook platform, NorthStar Bets from NorthStar Gaming. The made-in-Ontario platform offers a localized experience while ensuring players’ entertainment dollars remain in the province.
NorthStar Bets aims to educate consumers and provide engaging content for experienced bettors, casual bettors, and those who are simply curious about the space. While on the NorthStar Bets platform, gaming enthusiasts have access to the most relevant and timely stats, analysis, and commentary thanks to the platform’s robust insights section.
Consumers enjoy a unique online gaming experience with access to a comprehensive sportsbook and the most popular online casino games, including live dealer blackjack, roulette, baccarat, and a variety of cumulative jackpot virtual slot machines.
“The NorthStar experience is truly unique, it’s content-driven and packed with news, insights and analysis all within a single platform. This is an experience that gaming enthusiasts have been requesting for many years and we’re excited to get NorthStar Bets in the hands of consumers,” said Michael Moskowitz, Chief Executive Officer and a founding partner of NorthStar Gaming.
NorthStar’s Senior NHL Insider Chris Johnston headlines the NorthStar Bets content team that provides insights and analysis for consumers. Chris is considered one of North America’s top hockey insiders and leads NorthStar Bets coverage of the Toronto Maple Leafs and the NHL at large.
“This new era of single-sports betting is bringing gaming enthusiasts and sports fans together and igniting the passion Ontarians have always had for our home teams. NorthStar Bets is designed with a fans-first approach and provides consumers with relevant, timely, and localized content that highlights favourite and home teams,” added Moskowitz.
Based on early consumer interest and demand, it’s clear Ontario sports fans are eager to participate in the newly launched single-sports marketplace. With so much excitement reverberating throughout the industry, companies like NorthStar that are delivering real-time sports news, industry insights, and analysis will not only thrive in a growing market, but they will also allow Ontario’s sports fans to thrive with them.
It’s these elements that are positioning NorthStar as a convergence leader in the intersection of sports media and sports wagering.
For access to all-new online casino games and sportsbook content, register by visiting www.northstarbets.ca.
Open to Ontario residents, 19 years of age or older. NorthStar Gaming is a licensed and registered online gaming operator by the Alcohol and Gaming Commission of Ontario (AGCO).