As the beauty world becomes increasingly cluttered with products, claims, and trends, a growing number of Canadian entrepreneurs are making a positive impact by carving out space and prioritizing sustainability, inclusivity, and ethics.
These founders are not just creating beauty brands—they are driving a shift towards a more conscious and impact-driven future. From eco-friendly formulations to diverse shade ranges and developing cutting-edge products, Canada’s beauty innovators are setting new standards and proving that beauty can be both impactful and responsible.
Here are some of the trailblazing Canadian founders who are leading the way with a vision for a more inclusive and sustainable industry:
Sasha Plavsic
Founder, ILIA Beauty
Jennifer Harper
Founder, Cheekbone Beauty
Jenn Harper is the founder of Cheekbone Beauty, a Canadian beauty brand that champions Indigenous culture, values, and sustainability.
Cheekbone Beauty’s focus on incorporating Indigenous values into every aspect of the brand is redefining the beauty industry with an emphasis on inclusivity, social impact, and connection to heritage.
Read Behind the Brand with Cheekbone Beauty Founder Jenn Harper here.
Lisa Mattam
Founder, Sahajan
Lisa Mattam, founder of Sahajan, brings a blend of tradition, science, and sustainability to skincare. With roots in Ayurveda, her brand, Sahajan, draws from centuries-old practices to create products that are both clean and effective, honouring natural ingredients while ensuring they meet the highest standards of modern skincare.
Read Behind The Brand With Sahajan Founder Lisa Mattam here.
Connie Lo + Laura Thompson
Co-Founders, Three Ships
Connie Lo and Laura Thompson, have built their brand, Three Ships, on a mission to make natural, effective skincare accessible to everyone. Guided by their shared belief that beauty should be transparent and eco-conscious, they prioritize clean, plant-based ingredients and sustainable packaging without compromising on performance.
Read Behind The Brand With Three Ships Founders Connie Lo And Laura Thompson here.
Erin Kleinberg
Founder, SIDIA
Erin Kleinberg is the visionary founder of SIDIA, a lifestyle and beauty brand rooted in timeless elegance and effortless luxury. Known for her innovative approach, Erin blends modern design with thoughtful, multi-functional products that elevate daily rituals. As a leader in the Canadian beauty space, she champions authenticity, sustainability, and creativity, inspiring others to embrace beauty and style that feel as good as they look.
Read Behind The Brand with SIDIA Founder Erin Kleinberg here.
Jayme Jenkins + Jessica Stephenson
Co-Founders, Everist
Jayme Jenkins and Jessica Stephenson are revolutionizing the personal care industry with their approach to everyday essentials. Focused on reducing waste and environmental impact, Everist creates high-performance products that minimize packaging and plastic use. Their innovative concentrated and waterless products are designed to deliver salon-quality results while being mindful of the planet.
Read Behind The Brand With Everist Co-Founder Jayme Jenkins here.
Mike Vivier
President, Vivier Pharma
Mike Vivier is continuing the legacy his parents began with Vivier, is dedicated to delivering high-performance skincare rooted in science and innovation.
Known for its pharmaceutical-grade formulations, Vivier embodies a commitment to quality and efficacy, using meticulously sourced ingredients to create products that achieve real, visible results.
Read Behind The Brand With Vivier’s Mike Vivier here.
