Risky Business: How to Avoid Backlash and Create Meaningful Campaigns Around Cultural Events and Trends

Bay Street Bull Cultural Ad Campaigns

Illustration by John Holcroft There’s huge potential in engaging diverse audiences, but also potential for disaster. It’s safe to say Burberry missed the mark with their 2019 Chinese New Year campaign. While the brand thought they portrayed “togetherness” in a faux multi-generational family portrait, Chinese consumers perceived the models’ grim expressions as downright “creepy,” even […]