For 85 Years, Lacoste has found the perfect balance between fashion and sport for men, women and children.

Written by Jordana Colomby

Lacoste kicked off their 85th-anniversary celebration on Wednesday, Jun 6th, in Yorkdale Shopping Centre, home of their new global concept store. With a design dedicated to exceptional customer experience, the digitally enhanced space is a nod towards the brand’s French heritage.

Guests enjoyed Champagne and canopés while exploring the new location set to the tune of a DJ and surprise musicians. Canadian R&B duo DVSN took the stage for a performance while Tyrone Edwards, Canadian TV and lifestyle personality also dropped in for the event. Sport and fashion veteran, Grégoire Brasset, who is the Lacoste Canada Vice President also made an appearance. He has been with Lacoste for the last seven years, working with the brand to make it Canada’s most desirable premium casual wear.